Please read this if you haven’t already.
Facebook is quickly becoming the new FMOT (first moment of truth) for brands.
Now consider how you’ll use that on your next brief…
http://mashable.com/2011/09/29/facebook-social-shopping/
Turning haters into ambassadors.
It seems every time our clients talk ab social media they’re fearful of complaints and getting slammed. Our response is that this is the best place to hear criticism because you actually have the power to change their mind. And let’s be honest if someone is taking the time to slag your brand online, it’s a call to see how/ if that brand will react.
Well, here’s what happened when freelance creative guy Ian Kiar slammed Sanagan’s sausages. It’s a great read. And he ended up posting their response on Facebook, and turning many new people, myself included onto the brand.
http://www.sanagansmeatlocker.com/2011/09/27/my-very-own-sausage-party/
I wanted to share this video with killer animation. Created by the Italian design studio N9ve.
They seem to be taking the whole art form to new places and it remains simple and highly entertaining. They show a very human side to animation actually. I’m sure it’s going to serve as inspiration to many.
Next up is something that caught our eye because of the graffiti on the south wall of the parking lot behind our building. Well, I dug a little deeper and it turns out to be a world-wide graffiti project. The Inside Out Project makes it easy for anyone to be a street artist and tell their story regardless of spray painting skill or penchant for risk.
It’s pretty simple and totally Banksy-inspired. Albeit social and not too subversive…so far. You submit your photo and story and they’ll send you a print to post anywhere you want. Then you tag the location you left it in and people can view your photo and story online. I’m looking forward to seeing how people will use this. You could memorialize someone you loved. Profess your love. Who knows. (There’s probably a dark angle too, but so far it seems really PC.)
Check it out. Click on a photo. See where it’s been posted and read the person’s story. Not all are interesting but the project as a whole is a great social experiment.
It was the winner of the TED grant and got $100 K to start the project. Also visit the “Participant Map” to see how it has already spread around the globe.
Foo Fighters - Keepin it clean in KC
The Foo Fighters were at it again last week, in case you didn’t see it. These guys just really know how to connect with people. And they’re not afraid to use their Rock-God status for good. A few weeks ago in Kansas City the band decided to take on some fundamentalist Ass-Tards (haters) outside their show. It’s pretty funny.
I finally managed to track down a copy of that new (not so new anymore) Morgan Spurlock movie about advertising. It’s funny and if you remember Morgan from his McDonalds movie “Supersize Me” you’ll probably like this too. If you want something to watch over the weekend this could be interesting just don’t try and rope your spouse into it…they’ll probably find it a little boring. It’s an industry thing.
It’s called the Greatest Movie Ever Sold.
Anyway, here’s a link. Click on it and it should start downloading to your computer.
http://dl.dropbox.com/u/4203915/the.greatest.movie.ever.sold.2011.avi
Who can relate to point 4, “Confusing tactics with strategy”? We need to stop our clients when they talk that way.
I especially love the link to the case study on how NOT to behave in the social sphere, courtesy of Nestle. I think it was a case of the wrong people at the social media wheel, but whatever it was think how easy this could have been handled with smart PR type thinking: I dunno, suggesting some of their chocolate bars that don’t use palm oil… Or talking about their initiatives to help curb the use of palm oil…
Instead they threw gasoline on the fire.
There’s a link on the John St. page Karen sent to the story and it’s something we shared with some of our clients last year.
http://breakthroughpr.com/lessons-learned-from-the-nestle-social-media-crisis/
Check out this anti-drinking interactive video from Denmark…I think.
(Made me miss White Point. Finally on the mend.)
1. Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. (from Wired)
2. That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. (from BusinessWeek)
3. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. (from Newsweek)
4. Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. (from BusinessWeek)
An arena made to stimulate creativity and ideas
Clear & simple: Aspirina minimal ad
Deadline Couriers Exploding Billboard
“This message will self-destruct in...
